WHY WE MATTER
As leadership strategists specialising in new generation strategies and campaigns, we strongly believe that the future is about disruptive leaders who are horizontal and not vertical.
Horizontal Leadership Strategy & Brand Consulting
In a VUCA (Volatile, Uncertain, Chaotic and Ambiguous) world, the current definition of leadership by traditional means of bottom-up growth to the number one position as an accepted norm, can no longer embrace the universal leadership aspirations of a vast majority.
Understanding the need for a disruptive intervention, Persona’s Leadership strategy and branding service module helps position and project aspiring individuals, corporates, socio-political institutions attain leadership recognition almost on par with vertical players in respective category.