Persona is world’s first horizontal leadership strategy firm that endeavours to redefine leadership and create a new breed of leadership brands that exhibit the power of disruption in business or socio-political contexts to become game changers and impact makers.


Increasingly, we see the world being impacted by disruptive forces that challenge the conventional leadership framework, ushering in an unconventional and inevitable demand for leaders who are multi-directional and dimensional.

As leadership strategists specialising in new generation strategies and campaigns, we strongly believe that the future is about disruptive leaders who are horizontal and not vertical.

Horizontal Leadership Strategy & Brand Consulting

In a VUCA (Volatile, Uncertain, Chaotic and Ambiguous) world, the current definition of leadership by traditional means of bottom-up growth to the number one position as an accepted norm, can no longer embrace the universal leadership aspirations of a vast majority.

Understanding the need for a disruptive intervention, Persona’s Leadership strategy and branding service module helps position and project aspiring individuals, corporates, socio-political institutions attain leadership recognition almost on par with vertical players in respective category.

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Our team of experts are our greatest asset and biggest differentiator.
Jhon Arokiasamy
Jhon Arokiasamy
Founder, Socio-political Leadership Strategist
A strategic risk analyst and futuristic thinker, brand recognition propagandist, and a leadership strategist, Jhon comes with a rich experience of serving leading communication consulting firms in senior management capacity. Currently he also serves as a Director on the board of a UK based strategic communications and market entry consulting firm.
Salin Amanda Louis
Salin Amanda Louis
Co-founder, Personal & Corporate Leadership Strategist
A young and dynamic, communications and leadership strategist, Amanda's experience as a strategic and creative communicator dates back to her initial career as a Public Relations and communications professional specialising in integrated strategic communications advisory and brand campaign management.

Do Not be pushed to the corner nor at the centre. To win as a Leader, Maneuver in all directions and create space for battle. Focus and strike at your polarity to gain majority.

| Jhon Arokiasamy |



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