About

How We Started?

Combining the power of strategy, coaching and branding, Persona is world’s first and perhaps only consulting firm that augments individuals and institutions accomplish distinctive leadership recognition.

Founded on the philosophy of horizontal leadership, Persona’s strategy and branding framework aims at nurturing and evangelizing personal and corporate brands that can stand apart in equal distinction to those that have grown through conventional means of accomplishing vertical leadership.

Our expertise in leadership strategy aligned with a unique three pronged implementation framework, ‘BrandNext , LeadNext, and LeapNext’ is a holistic approach for aspiring or growing personal and corporate brands to stand apart as leaders with an edge in the marketplace.

In a VUCA (Volatile, Uncertain, Chaotic and Ambiguous) world, the current definition of leadership by traditional means of bottom-up growth to the number one position as an accepted norm, can no longer embrace the universal leadership aspirations of a vast majority.

Understanding the need for a disruptive intervention, Persona’s Leadership strategy and branding service module helps position and project aspiring individuals, corporates, socio-political institutions attain leadership recognition almost on par with vertical players in respective category.

Our Founder – Jhon Arokiasamy

Jhon is a leadership & brand perception strategist, political branding & propaganda specialist, strategic risk analyst and futuristic thinker. He is an expert in harnessing the power of strategy with technology, branding, marketing and communication for creating game changing impact & results. He comes with rich experience of corporate, brand and political strategy consulting serving leading communication consulting firms in senior management capacity in the past before forming Persona Leaders and JPG strategists along with some of the best strategy minds in the area of Communications, brand marketing, political campaign and elections management primarily to propagate the philosophy of ‘Horizontal leadership’ as a movement of new age leadership thinking for individual and organizational success.

Jhon’s strengths encompass specialty in disruptive technology driven new-generation leadership strategies for nurturing and creating leaders who are multi-directional and multi-dimensional. He served as Director on the board of a UK based strategic communications and market entry consulting firm who is known and regarded for result oriented strategic thinking and an unmatched commitment in furthering his clients’ interests with utmost integrity. With close to two decades of consulting expertise covering start-ups to several domestic and transnational blue chip brands across Corporate, Governmental, Political and Social sectors, he has proven ability to walk clients through the complexities and challenges of positioning, recognition, branding, reputation and repositioning them up the leadership value curve.

Jhon lead an integrated brand campaign for a prominent party’s CM candidate in 2016 TN Assembly Elections. He also co-lead the perception strategy team working in the war room for erstwhile CM & KPCC in 2018 KA Assembly Elections.

Hailing from an agriculturalist family he had his primary education in a vernacular medium in a small village, grew to be a state level toper in computers in his secondary, and went on to pursue English literature, Philosophy and subsequently Management from Loyola Chennai.

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