
World’s Only Horizontal Leadership
Strategy Consultancy
ABOUT PERSONA
Founded on the philosophy of horizontal leadership, Persona’s strategy and branding framework aims at nurturing and evangelizing personal and corporate brands that can stand apart in equal distinction to those that have grown through conventional means of accomplishing vertical leadership.
BRAND NEXT
Activists / Actionists
Sportsmen
Socialites
Authors
LEAD NEXT
Trade Associations
Entrepreneurs
MNCs & CEOs
LEAP NEXT
Government institutions
Religious intuitions
NGOs / Governments
Political leaders
WHY CHOOSE PERSONA?
Our expertise in leadership strategy aligned with a unique three pronged implementation framework, ‘BrandNext , LeadNext, and LeapNext’ is a holistic approach for aspiring or growing personal and corporate brands to stand apart as leaders with an edge in the marketplace.
THE PERSONA WAY
'The Persona Way' is a distinctive framework that charts the journey of a brand from leadership recognition to leadership reputation.
Get Started
Define your dreams and goals
Define Yourself
Identify your strengths and chart what you do best.
Choose Persona
Narrow it down to what you want to be known for.
Get Branded
Create an identity for yourself and craft your brand's message.
Stand Apart
Position your brand in the marketplace.
THE PERSONA LEADERS

As an individual, when it comes to achieving professional success, you are your own secret weapon. You have something that others don’t have, that is YOU. Persona’s Personal Branding advisory service focuses on diagnosing and articulating what it is that is unique to you that set you apart from the rest.
In today’s competitive crowded world market, it’s the well positioned brands that Stands Out! For it’s your difference that sets you apart and not your similarity. Persona’s Corporate Leadership Branding services is aimed at perception building for aspiring leadership brands and those who have established themselves as brands but are still fighting the perception and positioning battle.
Changing the world takes a strategy and our social and political strategy and branding service is aimed at creating a real and lasting change in the world. We use our expertise to contribute to a healthier society and elected leaders who will drive our society forward. From political strategy to creative storytelling and design to sophisticated campaign development, we bring our diverse skills and experiences to bear on societal problems both big and small.
OUR GREAT TEAM

Jhon Arokiasamy
Founder
Salin Amanda Louis
Co-Founder
K. Srinivasan
Advisor
Shivakumar
AdvisorFROM THE BLOG
Lead Like Jesus – The revolutionary servant leader
By. Jhon B Arokiasamy Jesus was a revolutionary and disruptive leader well ahead of times both in his thinking and action. It was Jesus if there was anyone who has captured the imagination of millions...
Clash Of The Titans For The Crown Of Tata; Leadership Lessons From Legends On Combat
The titans of a great legacy being at historic clash, Tata Group the kingdom and its reputation has been continuously torn between two power egos of legacy and modernity in values with one of them at...
Will the disruptor deliver digital economy against the black demons?
Ghosts seem always fond of a man whether he is Chief Minister of a State or Prime Minister of the country. As the demons of demonetization seem to haunt him, I am only reminded of a prime master-mi...
When a noisy news-breaker turns a powerful brandividual newsmaker!
Almost any one and it doesn’t matter. The more powerful you are and at fault, the louder the questions. You dare not the choice of an answer, leave alone to argue your point. He is the jury and...
Risk re-invention to lead and remain relevant- Mind blowing horizontal leadership lessons from PokémonGo
All through last week, the internet and part of the real world was taken by storm with the launch of PokémonGo- an augmented reality mobile game launched by The Pokémon Company in early July this ye...
Why branding a start-up early is crucial survival strategy?
Not only startup investments have declined sharply, until recent times, about 2000 Indian startups had to shut shops in the last two years alone due to lack of real innovation. As a result investors a...