World’s Only Horizontal Leadership
Strategy Consultancy


We help realize your recognition, reputation and revenue potential and position you as a horizontal leader in your category as opposed to a conventional vertical leader.

ABOUT PERSONA


Combining the power of strategy, coaching and branding, Persona is world’s first and perhaps only consulting firm that augments individuals and institutions accomplish distinctive leadership recognition.

Founded on the philosophy of horizontal leadership, Persona’s strategy and branding framework aims at nurturing and evangelizing personal and corporate brands that can stand apart in equal distinction to those that have grown through conventional means of accomplishing vertical leadership.

BRAND NEXT

Artists / Actors
Activists / Actionists
Sportsmen
Socialites
Authors

LEAD NEXT

Start-ups / SMEs
Trade Associations
Entrepreneurs
MNCs & CEOs

LEAP NEXT

Educational institutions
Government institutions
Religious intuitions
NGOs / Governments
Political leaders

WHY CHOOSE PERSONA?


Persona is the only company that animates the power of strategy, coaching and branding to create intrinsic recognition value through integrated communication.

Our expertise in leadership strategy aligned with a unique three pronged implementation framework, ‘BrandNext , LeadNext, and LeapNext’ is a holistic approach for aspiring or growing personal and corporate brands to stand apart as leaders with an edge in the marketplace.

THE PERSONA WAY


'The Persona Way' is a distinctive framework that charts the journey of a brand from leadership recognition to leadership reputation.

The Persona Way in just 5 Steps

Get Started

Define your dreams and goals

Define Yourself

Identify your strengths and chart what you do best.

Choose Persona

Narrow it down to what you want to be known for.

Get Branded

Create an identity for yourself and craft your brand's message.

Stand Apart

Position your brand in the marketplace.

THE PERSONA LEADERS


If you are a brand, willing to discover different ways of thinking, being innovative and exploring new avenues, we will help you scale your ideas, galvanize others to think new thoughts and change the world in meaningful ways suited to impact your business.

PERSONAL BRANDING

CORPORATE BRANDING

POLITICAL BRANDING

As an individual, when it comes to achieving professional success, you are your own secret weapon. You have something that others don’t have, that is YOU. Persona’s Personal Branding advisory service focuses on diagnosing and articulating what it is that is unique to you that set you apart from the rest.

In today’s competitive crowded world market, it’s the well positioned brands that Stands Out! For it’s your difference that sets you apart and not your similarity. Persona’s Corporate Leadership Branding services is aimed at perception building for aspiring leadership brands and those who have established themselves as brands but are still fighting the perception and positioning battle.

Changing the world takes a strategy and our social and political strategy and branding service is aimed at creating a real and lasting change in the world. We use our expertise to contribute to a healthier society and elected leaders who will drive our society forward. From political strategy to creative storytelling and design to sophisticated campaign development, we bring our diverse skills and experiences to bear on societal problems both big and small.

OUR GREAT TEAM


Our people with average of 20 years’ experience are our greatest asset and biggest differentiator. They are passionate about results, and also believe in having a lot of fun along the way.
Jhon Arokiasamy
Jhon Arokiasamy
Founder
A strategic risk analyst and futuristic thinker, brand recognition propagandist, and a leadership strategist, Jhon comes with a rich experience of serving leading communication consulting firms in senior management capacity.
Salin Amanda Louis
Salin Amanda Louis
Co-Founder
A young and dynamic publicist, communications and leadership strategist, Amanda's experience as a strategic and creative communicator dates back to her former career as a communications professional.
K. Srinivasan
K. Srinivasan
Advisor
K. Srinivasan, popularly known as ‘Prime Point Srinivasan’ after serving Indian Bank and Corporation Bank for more than 25 years in different positions started Prime Point Foundation to promote communication awareness.
Shivakumar
Shivakumar
Advisor
With core expertise in the area of learning and development, Shiva has over two decades of experience serving Fortune 500 companies across various functions of Learning & Development.
Business Associates

FROM THE BLOG


Check out our posts from professionals, extroverts, introverts, left-brained and right-brained writers.

Do Not be pushed to the corner nor at the centre.
To win as a Leader, Maneuver in all directions and create space for battle.
Focus and strike at your polarity to gain majority.

| Jhon Arokiasamy |

CONTACT US






Mumbai

Mogal Land, West Mumbai,
Maharashtra 400016

Chennai

  1. Chetpet, Chennai,
    Tamil Nadu 600031
  2. Vadapalani, Chennai,
    Tamil Nadu 600026

UAE

P.O.Box 49160,
Sharjah, United Arab Emirates

© PERSONA LEADERS – 2017 All Rights Reserved